The fallacy of price testing a listing

Houston Agent Magazine 12/30 7:19A Jonathan Miller

In 2025 through October, about 57% of U.S. home sales had at least one price cut, and properties that needed cuts typically took far longer to sell than accurately priced listings from the start. The more overpriced a listing is, the greater the...

Rechat partners with SkySlope

Houston Agent Magazine 12/30 5:13A Emily Marek

Rechat partnered with another real estate tech company , integrating new tools into its AI-driven app. Through its partnership with SkySlope , a transaction management app founded in 2011, Rechat now incorporates forms and e-signature options,...

2025’s top 5 national real estate news stories

Houston Agent Magazine 12/30 3:59A Houston Agent

2025 was packed with real estate news, from tariffs and the economy to industry debates over private listing networks. We were here, reporting on all of it. Here are the five national news stories that gained the most traction with our readers...

2026 Houston real estate predictions

Houston Agent Magazine 12/30 2:23A Houston Agent

Featuring the perspectives of: Shant Banosian President, Rate Seita Jongebloed Managing Director, Compass Heather Shepherd Sales Agent, Douglas Elliman How do you think buyer and seller expectations will evolve in 2026 compared to what we’ve seen...

NAR: Pending home sales post best performance since February 2023

Houston Agent Magazine 12/29 6:03A John Yellig

Pending home sales in November jumped 3.3% month over month and 2.6% year over year, representing the strongest month in almost three years, the National Association of REALTORS® said, citing its Pending Home Sales Report . By region, contract...

Houston’s top 5 association news stories of 2025

Houston Agent Magazine 12/29 5:00A Houston Agent

Our monthly association news column features insights from the leaders of local, statewide and national real estate organizations. These were the articles that generated the most buzz online in 2025. No. 1 – From search to showing: How the MLS...

Nan and Company named exclusive Texas brokerage for 2 New Orleans developers

Houston Agent Magazine 12/19 3:54A Emily Marek

Nan and Company Properties is now the exclusive Texas brokerage partner for Weber Development and Slyce Properties, two New Orleans-based firms. Slyce is known for preservation and redevelopment projects, while its parent company, Weber, develops...

Builder confidence ticks up after December rate cut but remains negative

Houston Agent Magazine 12/16 2:08A John Yellig

Homebuilder confidence rose modestly at the end of 2026 but remained negative, while December s measure of future sales expectations stayed in positive territory for the third month in a row after the Federal Reserve s year-end rate cut. Builder...

Morgan breaks ground on Pearl Lake Pointe multifamily community in Sugar Land

Houston Agent Magazine 12/15 5:10A Emily Marek

Multifamily developer Morgan broke ground on Pearl Lake Pointe, a 376-unit apartment community at 16435 Creekbend Drive in Sugar Land. The project is Sugar Land’s first apartment project in 13 years, according to developers. The 6.46-acre site...

Fed cuts rates again, despite growing division among members

Houston Agent Magazine 12/10 8:52A John Yellig

The Federal Reserve cut interest rates for the third time in a row this year on Wednesday as inflation remains elevated, and the nation s labor market softens. The move was expected, but came amid increasing dissention among Fed officials, who...

Rechat now integrated with Follow Up Boss

Houston Agent Magazine 12/10 8:05A Emily Marek

Rechat , an AI-powered app for real estate brokerages, is now fully integrated with Follow Up Boss . The partnership combines Rechat’s Marketing Center with Follow Up Boss’ CRM and market reports in one real estate “super app,” Rechat said. “It’s...

Survey: What’s your 2026 look like?

Houston Agent Magazine 12/9 4:39A Houston Agent

What do you think will happen with the residential market you serve next year? Are you concerned about how political events are affecting markets? Take a minute and let us know in our latest survey! powered by Advanced iFrame The post Survey: What...

Closings inch higher in Houston

Houston Agent Magazine 12/5 5:29A Emily Marek

Houston home sales increased 1.3% year over year during the week ended Dec. 1, according to the Weekly Activity Snapshot from the Houston Association of REALTORS® . Buyers closed on 1,594 homes, up from 1,573 during the same week a year prior....

Sommer Hausman affiliates with BHGRE Gary Greene

Houston Agent Magazine 12/4 2:57A Emily Marek

Sommer Hausman is now an agent with Better Homes and Gardens Real Estate Gary Greene, having departed from CB A, REALTORS. A licensed Realtor since 2010, Hausman serves as the 2026 President of the Women’s Council of REALTORS® Montgomery County....

Houston has steadily returned to pre-pandemic norms while the US housing market continues to...

Houston Agent Magazine 12/1 1:00A Ted Jones

Sales activity is the leading indicator of the direction a housing market is heading. Simply stated, the number of sales indicates the health of the housing market — just like the pulse rate of the heart. The COVID-19 pandemic clouded the...